• FAQ


  • Ayam Brand™ products are manufactured in state-of-the-art facilities that meet the highest international standards with worldwide-recognized certifications and are certified ‘Halal’.
  • HACCP MS 1480:2007 : The optimum system of preventive controls and most effective process to protect against food contamination.
  • ISO 9001: 2008 QMS : A quality management system to deliver a consistent top quality to consumers.
  • Halal MS 1500:2009: strict supervision and certification from JAKIM Malaysia.
  • Others Halal certifications are issued by official certification bodies recognized by Jakim.

For many years, Ayam Brand™ Malaysia is giving back to those who needed most. Every year 2 months of food supplies are distributed nationwide to charitable homes to support the elders, disabled and orphans.

Community Care ››

With an environmental logic, Ayam Brand™ believes that the whole product should be used in the process to limit waste therefore we are engaged in a long term production program to reduce waste and carbon footprint.

For our  coconut range: our factory process the whole coconut (water, oil, milk and cream) and the only waste, the coconut shell, is collected and used for the burners to replace usual fossil energy, like oil or gas.
In the case of our fish factory, we are working on special machinery that will process the rejects to produce Fish Hydrolyzed Protein for the pharmaceutical industry.

We minimize packaging and work mostly with simple packaging material like tin, glass or paper,
which are 100% recyclable.


Explaining the white particles on Sardines & mackerel tomato sauce

Have you ever opened Ayam Brand™ Sardines or mackerels in Tomato Sauce and found that there are some white particles/dots on top of the sauce? Don’t worry, those are normal, safe to eat and, in fact, it is a proof of quality!


What are the white particles?

When the fish is very fatty and juicy, some of its fats migrate from the flesh to the surface of the sauce. The white particles are only fish oil that have crystalized in the form of white particles, depending on the storage temperature. It usually happens when the cans spend some time in an air-conditioned room.

What to do with the fish oil white particles?

Nothing! These white particles just indicate that the fish is very fat and juicy. Simply heat up the sardines or mackerels and these fats will dissolve into fish oil. Don’t need to worry about it anymore, especially now that you know that they are fish oil!

What is fish oil?

Fish oil is healthy oil derived from the tissues of fatty fish, like sardines, salmon, mackerel, tuna, which are recommended by nutritionists. Ayam Brand™ only chooses the best quality Sardines from the cold seas. These sardines are much fattier and juicier to stand the extreme coldness. They contain richer fish oil which includes Omega 3. This is a natural process and shows that our sardines are of excellent quality.

Monosodium glutamate or MSG is a flavor enhancer because it balances, blends and rounds the total perception of other tastes. You can find it under the food additive E621. Ayam Brand strongly believes that recipes with fresh natural ingredients are the best form of food. Hence, all of our products are guaranteed without added MSG to provide you with healthy and delicious meals.

Our sardines are exclusively of the Sardinops or Genus Sardina species from the North-Western and Eastern Pacific waters, Southern waters of the Indian Ocean and North-Western Atlantic waters. Mackerels are exclusively of the Scomber species, caught mainly in the North Atlantic Ocean, North-western Pacific waters and Eastern pacific waters.

By selecting these fatty blue fishes that live in cold sea waters, we make sure our products are rich in "healthy fats" including DHA & EPA, the most beneficial Omega 3.

AYAM BRAND™ only uses tuna species, which are not endangered & from biomass that is healthy (not overfished).


Ayam Brand™ has, for many years, implemented a responsible policy for the use of palm oil, by replacing it, wherever technically possible, by alternative vegetable oils with a healthier nutrient profile. For the few Ayam Brand™ products still using palm oil, our factories only source segregated certified sustainable palm oil of West Malaysian origin.



Canned products are cooked in the can as part of the canning process. This means that they are always fully cooked in the sealed can and may be eaten straight from the can without the need for additional cooking. However, you can warm them up or use them as ingredient in your favourite cooking recipe.

A can is the best way to preserve the texture, presentation and taste of processed food for long, without adding preservatives.
Canning process uses sterilization, invented by a French cook in 1810 to preserve perishable food in such a stable manner that it could be stored and shipped overseas all year long.
Cans are vacuumed then sealed in air tight conditions and go through a high temperature and controlled heating process.
The heating process kills bacteria and preserves the food. The product can be the safely consumed without the help of preservatives.
More info:

Unopened canned products should be stored in a cool, dry place where they can last for up to three years in your pantry unless the “best before” date says sooner.
Use a clean and rust-free can opener, or look for pull-tab cans, and wipe the top of a can before opening.
Do not store foods in opened cans in the refrigerator, instead, transfer unused contents to a safe storage container and place immediately in the refrigerator for up to four days.

(1) Ayam Brand is compliant with the most stringent regulations in the world covering BPA and all Ayam Brand products are totally safe for consumption.
Most cans come with linings to protect food from contact with the metal used in the can. For decades, these linings have been made of epoxy, containing BPA (Bisphenol A).
The world’s most stringent regulation (EU directive 2004/19/EC) has established that it is totally safe to eat canned foods with a BPA specific migration limit  (SML) of up to 0.6 ppm (or mg/kg) of food.
Independent laboratory analyses have demonstrated that for most of Ayam Brand’s reference products there is no migration of BPA to food even after a can’s expiry date.  Certain products with more acidic food contents may show some BPA migration, but this has always been analyzed as below the stringent limit of 0.6 ppm.
(2) Ayam Brand is switching ALL its canned products to BPA-FREE CANS
Ayam Brand took the decision at the beginning of 2012 to switch all its products to cans with linings containing neither BPA nor any similar family of components such as BPF, BPS etc.   Ayam Brand is therefore setting even higher standards in this regard than consumers’ expectation.
At the time the decision was taken, however, alternative BPA-free linings were not readily available.  Ayam Brand took it upon itself  to extensively test alternative linings with Real Time Aging analysis to ensure they were totally safe. It took several years for the can industry to formulate the new linings and for Ayam Brand to test them.
Ayam Brand is progressively switching to cans with BPA-FREE linings, as soon as tests and analyses prove the new linings are safe for each category of products.
- Coconut products are now in packaging containing BPA-FREE linings.
- The tuna range is in the process of completing the switch.
- Sardines, mackerel and baked beans will be switched in 2017.
All other products in different packaging (like glass jars or Tetra Pak) are BPA-FREE.

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