• mission

For over 120 years Ayam Brand™ helps you create meal occasions that are memorable, totally satisfying and with ease.

We bring you ideas and products which will make your meals a sure success and at the same time, enable you to discover new tasty dishes to tantalize your family’s taste buds!

Our commitment is to offer you healthy & natural products which are of superior quality. This is because we treasure the confidence and trust that was placed by millions of families in Asia in Ayam Brand™ since 1892.


Natural and quality food

Ayam Brand™ believes only in quality ingredients prepared naturally. Ayam Brand™ does not use preservatives, added MSG and added trans-fat. Ayam Brand™ products are manufactured in state-of-the-art facilities that meet the highest international standards with worldwide-recognized certifications (HACCP, ISO 9001) and are certified ‘Halal’.



We have been a member of a Global Compact, Singapore Network, since January 1st 2016. We have therefore pledged to incorporate the 10 Principles of United Nation Global Compact in our company governance and to live by these. Our ESG reports openly monitor the company's progress in its journey toward sustainability.

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